Free Articles
Free articles to be reprinted or published.
WL Marketing - Your #1 link building service
Main Menu
Got a website?
Looking for a place to sell websites?WM Media is the place to go whether you're looking to sell your website or buy advertising!
Categories
- Accounting
- Beauty
- Business
- Career
- Cars and Trucks
- Computers
- Culture and Society
- Environment
- Family
- Finance
- Fitness
- Food and Drink
- Free Tools and Resources
- Health
- Hobbies
- Home
- Humor
- Inspirational
- Internet
- Internet Marketing
- Legal
- Marketing
- Men's Issues
- Music
- Personal Development
- Pets and Animals
- Politics
- Psychology
- Publishing
- Recreation and Leisure
- Relationships
- Religion and Spirituality
- Science
- Speaking
- Technology
- Women's Issues
- Writing
- - Article Writing
- - Copywriting
- - - Writing for the Web
- - Fiction
- - Non-Fiction
- - Poetry
- - Quotes
- - Satire
- - Screenplay
- - Tools and Resources
Web Marketing Articles - Secrets of Writing Great Headlines
Autor: Daiv :: Views: 82 ::
:: View PDF :: Print View
Hundreds of Internet marketing wizards concur on this – One of the critical elements to successful Internet marketing is with article marketing.
Since you realize you have to harness the potential of Internet marketing using articles, you have to worry about writing articles to attract three, enormously different targets with one article.
Three consumers of article marketing
Here are the three consumers of article marketing and how to write great headlines for each:
Readers - In the end, these are the folks who will come to the conclusion that they are attracted to what you do adequately to come to your site. You have got to write a headline that will pull in your readers to actually read your message in the first place. You want to attract them to read further into your article and actually absorb your message.
80% of readers will read your headline, but only 20% will make it to your article. How effectively your headline is written will decide the reader’s next step.
Readers can come across your article headline on social networking hangouts like Digg and Del.icio.us, as links in an IM from their friend, and in their Yahoo results. If your headline does not make them want to read your article, you just won’t get readers, even if you have the best article or service on the planet. You could provide the cure to AIDS, but with a poorly constructed headline no one will learn about it.
Search Engines - Google and the like agree that the web page title is the key on-page indicator of the content of the page. Coming in second place is the use of the <h1> heading tag. When your article is published, publishers have a tendency to make either or both the title and H1 tag the same as your article title. So, having words in your article title which are important to those searching for information increase your chances of showing up in search engine results.
You want your keywords in the headline and as close to the beginning as reasonable to still appease the other two audiences.
Publishers - One of the reasons article marketing is so effective is the how publishers can spread your message like a virus. This is the big reason article marketing is so powerful. One well-written article can get published on a thousand pages around the planet in a couple of weeks.
These are the folks who determine whether or not your article gets published on their site, newsletter, blog, etc. They are a pesky hybrid of both readers and Google and company. They need to understand your article will attract search engine users but also make their readers happy. But, if they don’t find your article because the poor headline doesn’t come up in their Yahoo results, or the headline fails to draw them in to read it – you miss the bus.
One could say that publishers can make or break an article’s success and by pleasing the other two audiences you can get on their good side as well.
Writing Good Headlines for All Three
This article's title was written particularly to provide an example of meeting the needs these three audiences. As you can see, the first three words of the article headline are search engine fodder - they are a combination of two highly sought phrases, and those words are the very first in the headline.
The first words also tell you what the article is about. The last part captivates your attention and pulls you deeper in. It introduces something of interest that will provide what you’re hoping to gain or learn about. It makes you ask yourself, "I wonder what lesson I can take away from this article…" and so you dig in, just as you did.
Take this lesson with you and write good article headlines that get noticed, get published, and get traffic coming to your web site. Get out there, get writing, and cash in.
Source: Free Articles
Other Interesting Articles
Pros and Cons of Different Types of InvestmentsTips for Choosing High Performance Mutual Fund
Tips for Choosing The Best Stock Broker
ETF Advantages and Disadvantages
Free Slot Machine Games on the Web
BMW Pros and Cons
Six Little Spending Mistakes That Can Cost You Financial Freedom
Want to Live Debt Free? Free Tips That Will Help