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1: The Marketing Power of Mat Features
This article details why it is often worthwhile to create an informational newspaper feature about your product or service as a marketing device in lieu of a press release for public relations purposes.

2: Time to Rethink Your Holiday Schedule
How to use editorial calendars to gain free publicity

3: Marketing Lessons from Ben and Jerry
Ben and Jerry practiced a powerful marketing model. This article discuses these secrets with a first hand account of their methods

4: How To Prepare For A Fundraising Event
A lack of funding can easily mean that a candidate who should have otherwise easily swept the votes at the poles could end up simply treading water.

5: Building a Good Media List
Sending a press release to everyone will hurt your credibility. Learn the steps to build a great media list that wants your news.

6: Publicize Your Network Marketing Business
Does the thought of trying to get publicity for your network marketing business seem like something that you can not do yourself, and would have to hire a professional for? Do you think that writing a press release is totally outside your ability to do?

7: 10 PR Secrets No One Will Ever Tell You
Hitting a brick wall while pitching your book? Then learn the PR secrets of the pros.

8: Promoting Business on CD (Pt. 2)
In Part 1, we introduced the promoting your business by taking sales information and distributing it in one neat package...the compact disc. Check out our Part 2.

9: Press Release - The First Step Of The Marketing Campaign
. A press release is a good way to drum up some interest from potential customers looking to purchase the product. As the weeks get closer to the release of the product then there may be more press releases just to get more people interested in the product.

10: Christmas in July
If you want your product or service featured as a holiday gift in the media, then you better start when the warm weather approaches.



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