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Having a USP helps make you look like you are on the customer's side and not just out to prey on unsuspecting passer bys. Instead of raving how you're number 1 (like everyone else), you can appeal to their benefits.

Here's a little exercise that will help you get a good start on creating your unique selling proposition.

Are your marketing efforts going unnoticed by real estate agents? Learn how to stand out and get their attention.

Today, most marketing companies specialize in these specific roles. While the complexity of marketing communications today requires technical and creative expertise, these often small agencies can

The best marketing tip you will ever hear is to advertise your product or business. In fact, any marketing tip you hear or see will be related to some form of advertising. In this article, we will go over several marketing tips and the reason you should use them.

Why should any business podcast? Probably not, unless of course they realize how much they are losing if they do not podcast. After all, there are so many benefits that businesses stand to gain from podcasts.

Do you get all of the client referrals you want or deserve? Most professionals don't. The reason why is...

Let's face it, if you're in business, you're in marketing. What was true 50 years ago remains true today: nothing happens until something gets sold. And selling begins with effective marketing, but most marketing plans fail for two simple reasons:

While so much attention is focused on growing your customer list, what is often overlooked is that your current customer base is your best source for additional revenue. It's most likely to be the most valuable asset of your business and unfortunately every year a percentage of that customer base stops doing business with you. What you need to do is limit that loss because the longer you hold on to a customer, the more money you make.

Now, you might be wondering: How can blogs help me with my business? The answer is Plenty.