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10 Top Tips to Get Repeat Web Traffic
Whilst this is not the definitive list, using these top tips will definitely get that much more traffic to your website/blog. It is important to have a traffic plan in place if you want to ensure a steady stream of potential buyers to your website/blog. By ensuring you have all the right components in place you WILL generate that constant flow of traffic. An important point to remember is when you get that traffic to your site then insure to have an opt-in box on your site. It is much easier to sell to a repeat customer than a new potential buyer.
Let us now look at the list:
1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated. If you keep changing information on your front page then the search engines will visit you because they see your site as a being important enough for you to continually update it!
2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their E-books, reports, info commercials or videos, if these products relate to your industry and are not in competition with your own product.
3. You can allow customers to 'opt in' to get discounts and special offers. Place a link on your site to invite customers to 'opt in' to get a monthly newsletter or valuable coupons. Remember its easier to sell to a person who has already bought from you. They have that trust in you and you know they have a working credit card/paypal or other online payment system in place.
4. Add a link to your primary page with a script 'Book Mark or Add this site to your Favorites'. Make it easier for your visitor, lead them by the hand. It will pay dividends for you.
5. Add a link 'Recommend this site to a Friend' so that the visitor can email your website link, with a prewritten title, "Thought you might be interested in this", just by clicking on it. Its all about making it easy for your visitor.
6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a 'Contact Us' link on each page. Branding is so important it is another subject altogether.
7. Create an 'Our Policies' page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.
8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.
9. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark. If you are not sure about this section then get an SEO expert to complete the job.
10. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to 'opt out' of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.
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11. If you cannot or it is not feasible to update your site frequently then why not add an RSS feed to your front page. This will ensure your site gets revisited on a regular basis by the search engines. Once again if you have no idea then get a SEO expert to complete the job.
12. As part of your traffic plan incorporate Manual Traffic Exchanges into your project to drive the traffic to your site. These types of advertising mediums are so worth it. You can use them for free or lost cost investment.
Due to the high volume of traffic these attract you will get your business out there that much quicker and to a greater audience.
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