Free Articles
Free articles to be reprinted or published.
WL Marketing - Your #1 link building service
Main Menu
Got a website?
Looking for a place to sell websites?WM Media is the place to go whether you're looking to sell your website or buy advertising!
Categories
- Accounting
- Beauty
- Business
- Career
- Cars and Trucks
- Computers
- Culture and Society
- Environment
- Family
- Finance
- Fitness
- Food and Drink
- Free Tools and Resources
- Health
- Hobbies
- Home
- Humor
- Inspirational
- Internet
- Internet Marketing
- Legal
- Marketing
- Men's Issues
- Music
- Personal Development
- Pets and Animals
- Politics
- Psychology
- Publishing
- Recreation and Leisure
- Relationships
- Religion and Spirituality
- Science
- Speaking
- Technology
- Women's Issues
- Writing
Mothers Day - The time of changing tastes
Autor: vildym :: Views: 120 ::
:: View PDF :: Print View
Ask a random sample of people on the street what they reckon is the biggest flower-buying occasion of the year, and you can bet most of them will say Valentine's Day.
But they would be wrong ' because whilst February's rose might chalk up higher average bouquet values, Mother's Day actually ranks as the UK's biggest volume occasion for flower and plant sales, despite hefty, and ever-growing, competition from other products in the gift sector. And it is not surprising since no less then 35% adults will be out and about buying flowers for their mothers, or for children to give to their mums.
Traditionally, the Mother's Day market has been characterised by higher volumes but lower values then Valentines ' but that's only been the case because of the focus on cheap and cheerful home grown daffs and lower-value spring flowers. In the floristry world, florists might have been able to get way with the same old planted basket or polyprop-ribbonned pink bouquets as Mother's Day offering for years on end ' but not any more.
Daffodils and other bulb flowers are beautiful, and people always love to buy them for this spring festival. And a lot of florists now are realising that they can pump profits by presenting these seasonal favourites in stylish new ways, with glittery or vibrant coloured containers, picks accessories and wraps ' and correspondingly higher price tag.
It is easy to approach a traditional flower buying occasion like Mother's Day with blinkers on, doing this in the same way it was always been done. But with fashion and home decor trends exerting more and more influence on the flower business, it is vital to come up with a strong colour and design theme for every sales single occasion ' and these means Mother's Day too.
Source: Free Articles
Other Interesting Articles
Pros and Cons of Different Types of InvestmentsTips for Choosing High Performance Mutual Fund
Tips for Choosing The Best Stock Broker
ETF Advantages and Disadvantages
Free Slot Machine Games on the Web
BMW Pros and Cons
Six Little Spending Mistakes That Can Cost You Financial Freedom
Want to Live Debt Free? Free Tips That Will Help