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My Friends
Doing Business in Europe
Autor: andy2007 :: Views: 469 ::
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Language & Culture
Although there exists a vast cultural difference between the French, the English, the Italians, the Germans, and other Europeans, there remains a very visible common cultural heritage among all these countries, which lends them a distinct European identity.
As far as language goes, most business is conducted in English, however the way the English language is used here differs from the US and elsewhere. American slang is rarely used in business circles across Europe, as people here prefer to use the language more formally.
Visiting business delegates will find it beneficial to adapt their style of communication to the way in which it is used here. Europeans generally set great store by attire, etiquette and approach when compared to Americans, so it is well worth the effort to embrace the cordial manners of Europeans when approaching them in business deals.
Business Etiquette in Europe
Cultural differences play a big role in dictating the way in which business interactions are conducted. Here are some typical rules of etiquette followed in business circles in Europe.
People working for the same organisation in the U.S. easily fall into the habit of addressing each other by their first names irrespective of their level in the hierarchy, reflecting the fact that Americans are less formal. In Europe, on the other hand, you can address your counterparts by their first names only when they advise you to do so. In European business environments, last names are almost invariably used.
Working Relationships
In Europe, there is a clear distinction between the levels of hierarchy, with those on the lower rungs of the corporate ladder being highly courteous towards more senior colleagues. Managers here are expected to be actively involved in the proceedings when a meeting is underway rather than sit back and allowing junior colleagues to take the lead.
One of the great things about the way in which European managers earn their respect is their ability to take blame and give credit. When things go wrong, they have no problem accepting blame even for an error on the part of someone else in the team. At the same time, they readily credit their juniors or team members when there has been a special achievement. This helps with the team focusing on problem resolution as swiftly as possible rather than becoming entangled in blame apportionment that can be bitter and counter productive.
Social Etiquette
The Europeans are generally fastidious about their attire, whether at social or official gatherings. For men, a dark-coloured coat and tie worn over a light shirt is considered suitable, while a formal skirt or suit is appropriate for women in the workplace. Those trying to experiment by dressing informally are not likely to be taken very seriously, or may be thought of having an indifferent attitude towards those with whom they are meeting.
Europeans are accustomed to appreciating others work and efforts by giving heartfelt compliments. This eases the atmosphere and makes it a pleasant environment in which to conduct business. If there is a difference of opinion in matters then people try to work on agreed areas first and then try resolving the difficult areas amicably.
In Europe, dinner is a time to relax, with guests usually taking the host's advice in the choice of food and wine at a restaurant they know well. Business topics are generally brought up after having spent some time exchanging pleasantries.
Conclusion
Europe with its infrastructure advantages is a key destination for business partnerships and investment. Foreign investors who want to do business here will have a better chance of meeting success if they spend some time learning a few things about the culture and business practices of the Europeans with whom they will be dealing. Clearly there are distinct variances in language, etiquette and practices between different European nations: Europeans also have a steep learning curve when conducting business in other European countries. In addition to the above general guidelines, it is therefore useful to research your specific destinations and their culture. People in the north of Germany can sometimes struggle to understand Germans from the south!
Source: Free Articles
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